Channel

Catalogue drops

Seasonal drop calendars for email and print catalogues, timed to real SA stock windows.

How it works

Drop calendar build process

A catalogue drop is a calendar plus a shortlist, not a PDF dump. We map kids, outdoor, and pantry SKUs to weeks you can actually fulfil.

Season maps for outdoor and garden sit beside school-drop calendars for kids. Mixing those without a plan is how January gets messy.

Print and email share the same photo pack so the story doesnt fork.

Who it’s for

Teams that suit fixed drops

  • Teams running two or three drops a year, not endless micro-launches.
  • Outdoor sellers who live by summer and braai calendars.
  • Family brands aligning January school drops with real stock.

Starter suppliers on this path: Kids & Family Range, Outdoor & Garden Cell, Food & Pantry Desk.

SA notes

SA timing and production factors

SA seasons are not northern-hemisphere templates. Our outdoor maps follow local heat, holidays, and coastal demand.

Gauteng print runs need earlier lock dates when power cuts hit studio weeks. We bake buffer into the calendar.

Durban and Cape Town drops often need humidity-aware pack notes even when the catalogue looks dry.

Desk card

Artwork, weight, and dispatch checks

Drop calendarSix-week default cadence
Season mapOutdoor and garden cues
Photo packPrint + email aligned
ShortlistLocked before design
ReviewRosebank supplier optional

Set dates before layout opens

  • Open season-maps-outdoor-skus for outdoor SKUs.
  • Lock shortlist before layout.
  • Align print and email photo packs.
  • Add courier notes for heavy outdoor lines.
  • Send the draft calendar to our contact form if you want a showroom pass.

Failure modes

Where catalogue plans slip

  • Designing the catalogue before the shortlist is signed.
  • Reusing last summer's outdoor map without a stock check.
  • Letting email crops diverge from print heroes.
  • Skipping age bands on kids pages.

Read Season maps for outdoor SKUs before you scale. Browse projects, stacks, and resources for matrices you can reuse.

Next step

Send your drop brief

Use the contact form with your intended mail-out month, product mix, and any print constraints from your studio or list owner. If planning sits with a regional desk, note the city and whether the drop is print, email, or both.

What our Dropshipping customers say

Verified Google reviews

Rosebank channel planning point

Start with our contact form and note if the work is centred on Rosebank Trade Studio scheduling, supplier shortlist lock dates, or photo pack alignment for print and email.