Stack

Channel matrix

One page mapping SKUs to marketplace, DTC, and WhatsApp.

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Fields on the channel sheet

One page mapping SKUs to marketplace, DTC, and WhatsApp. We keep it on one page sellers can print or share without a login maze.

Map each SKU family against marketplace, DTC, and WhatsApp so channel fit is clear at a glance. Put selling price, pack weight, margin room, return friction, and any listing rule that changes where the item should go.

Rosebank teams usually mark channel exceptions during desk reviews, especially where one item behaves differently on Takealot than on a Shopify store. For coastal shipping, add notes on moisture-sensitive packaging, longer linehaul legs, and any courier limit that changes landed cost.

Decision points before listing

Start with a printed page or a shared PDF and fill it while the SKU details are still open in front of you. During load-shedding or a patchy connection, the one-page layout still lets the team compare channel choices without digging through tabs.

Revise the matrix when fee tables, volumetric bands, or return rates shift. Small corrections made often keep channel calls usable when trading conditions move.

Checklist

  • Assign one person to maintain it
  • Date the version.
  • Match every SKU to a channel
  • Store a PDF offline.
  • Ask for walkthroughs through the contact form.

Failure modes

  • Leaving channel owners blank for weeks
  • Using old marketplace commission percentages
  • Skipping SA courier size band checks

Cross-check the matrix against the related FAQ, resources, and suppliers pages before sharing it with a team. Those references help when a channel rule, packaging note, or supplier constraint needs proof.

Version control that matters

One page mapping SKUs to marketplace, DTC, and WhatsApp. Owners matter. An orphaned stack becomes wallpaper real fast.

Place the date on the page and save an offline PDF after each meaningful edit. When a fee dispute or margin question comes up later, the dated copy shows which numbers were in use.

Johannesburg reviews often focus on channel economics, while Durban and Cape Town teams may add packaging notes tied to sea air and longer final-mile routes. Keep those notes visible if they change channel suitability for fragile or bulky lines.

Keep the matrix tied to the supplier shortlist and the fulfilment notes for the same products. That way, the sales channel choice reflects who can supply the stock and how it will actually ship.

Triggers for a fresh matrix

  • Marketplace fee changes.
  • Courier reclassifies parcel dimensions
  • New marketplace listing rules land
  • Average packed weight moves up
  • Handover happens without saved versions

Rosebank desk review flow

At the desk, the team checks one SKU group at a time and marks where it should sell first, where it can sell later, and where it should stay out. Notes usually cover margin pressure, content requirements, and whether WhatsApp orders create extra admin for that item.

If the matrix conflicts with the supplier record, correct the source numbers before anyone pushes listings live. A neat page is useful, but it cannot override wrong pack data or stale fee assumptions.

Handwritten notes from a regional trip can stay on the working copy until the policy is settled. Once the team agrees, move the final rule into the clean PDF so everyone reads the same version.

For a review against your live SKUs, use our contact form and note the channels you are comparing. Include the supplier name, fee assumptions, and any weight bands that keep shifting so the matrix can be checked against actual South African fulfilment constraints.

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Channel matrix support desk

Contact form · Rosebank Trade Studio