Six-week launch cadence from shortlist to live. We keep it on one page sellers can print or share without a login maze.
Lay out the launch work in six stages from shortlist to first orders. Each stage covers the checks that usually stall South African seller rollouts, including supplier paperwork, channel setup, courier assumptions, and file handover.
Rosebank planning sessions often print the calendar and mark owners beside each week. Teams shipping into Durban or Cape Town usually add extra notes for coastal storage conditions, line-haul timing, and cut-off differences before locking dates.
Keep one copy in the project folder and one saved as a dated PDF for handovers. During load-shedding or a shared-drive outage, the printed version still shows who signs off photos, copy, pricing, and dispatch settings.
Review the dates whenever supplier lead times, marketplace requirements, or courier tariffs shift. Small corrections inside the six-week plan are easier to track than rebuilding a launch after listings have gone live.
Cross-check the timeline with the related supplier profile, then open the matching channel notes in FAQ, resources, and suppliers.
Six-week launch cadence from shortlist to live. Owners matter. An orphaned stack becomes wallpaper real fast.
Put a date on every revision and replace outdated copies in the folder straight away. Pricing bands, packaging limits, and marketplace rules can move mid-month, so an undated calendar becomes guesswork fast.
Teams in Gauteng often review launch dates against warehouse access, pickup windows, and internal approval meetings. Coastal teams may add notes on moisture-sensitive stock, carton condition, and longer return loops from port cities.
The calendar works best when the supplier page, channel matrix, and launch dates tell the same story. If one document shows different weights, fees, or cut-off times, fix the mismatch before approving stock for sale.
At the desk, the team normally checks each week in order and marks what is still waiting on outside input. That includes image delivery, content sign-off, account settings, barcode checks, packaging confirmation, and courier booking assumptions.
When the calendar date clashes with the supplier sheet, the source data gets corrected first. A neat timeline is not useful if stock readiness, margin numbers, or dispatch windows are wrong.
Travel notes from Cape Town or Durban visits can be written onto the printed copy, especially where storage conditions or pickup times differ from Gauteng. Once those notes affect standard process, they should be moved into the clean file and dated.
For a launch calendar walkthrough using your live SKUs, use our contact form rather than a generic example.
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